Celebrities such as Irving Berlin, Fred Astaire and Charlie Chaplin were closely associated with Times Square in the 1910s and 1920s. At this time, the square was nicknamed The Tenderloin (the green meadow)[6] because it was allegedly the most desirable place in Manhattan.

Now Times Square 1 is famous in particular for the fact that every year on December 31 at 23:59 a crystal ball is lowered from its height, marking the beginning of the New Year. And the beginning of this tradition was laid by the New York Times on December 31, 1907, by launching a salute

The density of neon advertising in the square rivals that of Las Vegas. Times Square Billboards Are Officially Called Spectacular The square currently boasts ABC's Times Square Studio, from where the daily Good Morning America is broadcast live. The most famous signs are the Toshiba billboard directly below the site of the annual fall of the New Year's ball, the seven-story NASDAQ MarketSite display. On December 4, 2008, Times Square's first eco-friendly displays, powered by wind and solar energy, arrived.